We leverage TikTok and other live streaming platforms to grow our live commerce business in Japan. Through real-time product demonstrations, we showcase our own brands of fashion bags and wallets, giving customers a more interactive and engaging shopping experience.

By communicating directly with viewers during live streams, we answer questions instantly and present products in an authentic way. Customer feedback also helps us refine our products and marketing strategies to better meet market demand.

Combining live streaming with e-commerce allows us to reach new audiences, strengthen our brand presence, and respond quickly to changing fashion trends with fresh product offerings.

Our goal is to bring every product—and the story behind it—to customers through the power of live commerce.